The 2016 Oscars was interesting for very many reasons. In January 2016, Jada Pinkett-Smith called for a boycott of the 2016 Oscars due to lack of diversity among nominees.
The Power of Social Media
Social media is a strong emerging media platform. An entire boycott of the Oscars was formed after the release of Jada Pinkett-Smith’s video. It can be argued that many African Americans were tired of the lack of diversity among Oscar nominations throughout history, but the moment Jada’s video went viral the movement began. The hashtag #OscarsSoWhite was a trending topic on Twitter Sunday evening.
Although the movement started with a Facebook video, opinions were being shared across many platforms. Many celebrities voiced their opinions on social media, the red carpet and on stage!
Red Carpet Interviews
Chris Rock hosted the 2016 Oscars and made it a point to voice his opinion in his opening monologue.
The Oscars Ratings have continuously decreased over the past eight years. Do you think lack of diversity has contributed to the low ratings? Although ratings were low there was positive and negative feedback via social media during the Oscars. despite those who weren’t watching pictures and videos from the Oscars were shared across Facebook, Twitter and Instagram. How can marketers for the Oscar use social media for the 2017 Oscars to increase ratings and conversation about the event?